Blackbox Racing is a start-up for passionate car racers. With their modern 6DOF (degrees of freedom) driving simulators, they want to bring in the realism of the race tracks to everyone from amateur to professional.
To promote their new business, they asked us to produce a kick-off video. Although the simulator is very impressive, we felt that this project is not about a machine showcase. Instead, we chose to promote the feelings while driving it. The focus should be on a visual story of speed, tension, and adrenaline.